Business & Marketing Strategy
UNDERSTAND IT
Business & Marketing Strategy
⚡ The blueprint of your overall business goals, and how you will achieve it.
The Business Strategy outlines what your business wants to achieve. It is a high-level plan outlining company goals, objectives, and strategies and takes into account competitive landscape, strengths, weaknesses, and target market.
Your Marketing Strategy outlines how you will achieve it. It is a subset of your business strategy that focuses on reaching and engaging your target market. Includes value proposition, branding, messaging, and marketing channels.
Depending where you are on your business journey, you may need help with either or both.
IS THIS RIGHT FOR YOUR BUSINESS NOW?
When you need it.
⚡ A good time to build or re-evaluate your business and marketing strategy is when you:
- Start a new business.
- Launch a new product or service.
- Expand into a new market.
- Want to increase market share.
Without a clear strategy you may be flying blind, increasing your chances of making costly mistakes.
how it works
Business & Marketing Strategy
My 6-Step Approach
01
Understand your Business and Goals
In this first step, we’ll work together to develop a mutual understanding of your business, its unique strengths and weaknesses, and its long-term, medium-term, and short-term goals.
02
Analyse your Business’ Ideal Target Market
Your target market is the group of people who are most likely to buy products or services from your business. Understanding your target market is the foundation to effectively serving them.
03
Analyse your Industry and Competitors
Next we’ll do an analysis of the realities, underlying structures, and assumptions in your industry, as well as your main competitors. This will reveal relative strengths, weaknesses, opportunities, and threats.
04
Define your Business’ Unique Value Proposition and Positioning
This step will define the overall, Unique Value Proposition of your business, and the positioning of your business to your target market. This sets your business apart from the competition, and the reasons why customers would choose your business over others.
05
Create your Marketing Strategy and Plan
The marketing strategy and plan will outline specific actions to take to reach and engage your target market. It will include marketing goals, objectives, timelines, and budgets for implementation, as well as targets for relevant Key Performance Indicators (KPIs).
06
Implement, Track Results and Adapt
As you are implementing your marketing plan, it is important to track performance according to the defined KPI targets. This will help you to identify what is working and what is not, so that you can make adjustments as needed.