The ClearGrowth Process.
Discover. Design. Execute.
Growth Drivers, Action Plans and Execution.
Identifying your business’ most profitable growth drivers is key to unlocking your next growth phase. However, knowing how to use that insight and how to execute with operational excellence are equally important. The ClearGrowth Process guides you through three phases allowing you to capitalise on your growth potential and stop leaving money on the table.
Discover
Discover is the foundation of the ClearGrowth process. During this phase, we do an in-depth analysis of the internal and external environment as relates to your current and future business objectives and aspirations as is typically done in a Strategic Marketing Review. We will cover:
- Macro-economic environment
- Industry drivers
- Competitive analysis
- Target market analysis
- Internal performance analysis
- Marketing Mix review (Product, Price, Distribution & Promotion)
Through this process, the strategic opportunities for growth and risks will be revealed. Interpreting these will provide a succinct view of the most profitable growth drivers for your business.
Output: Growth workshop & written report
Design
This phase answers the question as to how you could capitalise on the specific growth opportunities.
It is an interactive process that will help you arrive at Smart Action plans to make the most of your growth opportunities.
Firstly, the identified growth drivers are evaluated against a viability matrix tailored for your business objectives to arrive at a prioritised view of the opportunities to pursue.
Next, robust brainstorming sessions are held to identify possible initiatives that could be considered to capitalise each of the opportunities.
Lastly, the smart action plans are then formulated enabling your team to implement the initiatives with clarity and focus.
Output: Prioritised Growth Plan
Execute
This phase aims to minimise the Strategy-Execution Gap. Knowing what to do is not enough. You have to diligently execute with operational excellence.
During this phase, the execution of selected initiatives will be guided and overseen by a senior marketing executive. The objective is to ensure a dedicated focus on achieving the potential set out during the Design phase.
During the Execute phase I will partner with your operational teams to provide leadership support and guidance on best-practices for effective implementation. This provides the benefit of strategic oversight and systematic knowledge transfer to your operational teams.
Output: Fractional Advisory or Management support
Ready to Ignite Your Business Growth?
Start your growth journey today. Schedule a free consultation to see how I can help.
Step 01
Book your free consultation call.
Step 02
Decide if we are a good fit.
Step 03
Start your ClearGrowth journey.