Product & Service Marketing
understand it
Product & Service Marketing
⚡ It is the process of bringing products and services to market and implementing activities and strategies to ensure their success.
What does it involve?
- Understanding your target customer.
- Developing a Unique Value Proposition for the product or service.
- Crafting your positioning and messaging that resonate with the target customer.
- Developing an effective go-to-market plan to generate interest and drive adoption.
- Monitoring performance and adapting where needed
Product marketing enables well-thought-through launch plans and ongoing improvements and growth once a product or service has already been launched.
is this right for your business now?
When do you need it?
⚡Product and service marketing is essential for any product or service that wants to be successful in the market.
It should be considered throughout the phases of the product lifecycle, from ideation to launch to post-launch growth.
Here are some specific times when product and service marketing will be beneficial:
- When you are expanding into a new market.
- When you are launching a new product.
- When you are releasing a major new feature or update.
- When you are facing increased competition.
- When you need to boost awareness or adoption of your product.
How it works
Product & Service Marketing
My 6-Step Approach
01
Understand your Target Customer.
As the first step it is critical to understand your target customer. Who are they? What are their needs and wants? Where does your product or service fit into their lives? These are Considering these and other dimensions of your target customer is foundational for achieving success.
02
Develop the Product or Service’s Unique Value Proposition.
In this step you will use the foundation of knowledge of your target customer and consider what makes your product or service unique and valuable relative to other competitors who may directly or indirectly address their needs.
03
Craft your Positioning and Corresponding Messaging.
Your positioning is how you will convey your benefits to the customer relative to your their needs and your competitors. The messaging strategy is basically the way that you will communicate your Unique Value Proposition in a compelling way that resonates with your target customer.
04
Create your Go-To-Market Plan.
The go-to-market strategy encompasses all the actions you will take to get your product or service in front of your target customers. It includes pricing and packaging, as well as sales and marketing tactics that you will use across different channels. Here we will spend time on how to measure success and time frames for implementation of each action.
05
Execute with Excellence.
The moment of truth is when the plan is put into action. You will execute according to plan, make adjustments where needed, stay responsive to customer feedback, and keep a watchful eye on your performance metrics to know quickly if anything is not going according to plan..
06
Measure and Optimize Results.
Throughout this process you will learn to become obsessed with the right Key Performance Indicators (KPIs), that will be your finger on the pulse, allowing your to keep on improving on your performance..