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Strategic Marketing Review
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What is a Strategic Marketing Review?
A strategic marketing review is a comprehensive assessment of a business’s marketing strategy and its alignment with the overall business objectives. It involves evaluating the company’s current market position, competitive landscape, and customer needs, and based on this, identifying new growth opportunities.
Benefits: Re-alignment with business goals, improved marketing effectiveness, and discovering new areas of competitive advantage.
Your Strategic Marketing Review will cover:
01
Situational Analysis
Review your internal and external environment including: industry, competition, target market, and marketing mix revealing a updated perspective on your SWOT analysis.
02
Performance Review
Evaluate performance on main Key Performance Indicators (KPI’s) considering performance of customer segments, product or services and distribution channels.
03
Review Strategic Goals
In this step we’ll review your strategic business objectives and align strategic marketing goals accordingly.
04
Gap Analysis
Considering strategic goals and performance reality, identify areas that require specific intervention.
05
Recommend Specific Interventions for Growth
Based on the gap analysis, interventions will be recommended to address specific areas of concern or opportunity.
06
Implement and Monitor
With the identified interventions, it will be time for your team to implement and monitor the impact on relevant KPI’s.
How it works
The Process
1. Customer onboarding consultation
2. Complete customised Strategic Marketing Review questionnaire
3. Clarification session
4. Conduct the review workshop
5. Prepare final report with recommendations
Frequently Asked Questions
Q: How much does it cost?
A: The initial consultation is free of charge. Once we have defined your objectives and the degree of depth you require, I will prepare a proposal outlining the scope of work, and the associated fees.
Q: What does the Strategic Marketing Review questionnaire cover
A: The questionnaire covers information relating to steps 1 – 3 outlined above. You will provide as much or as little detail as you have or feel comfortable with. However it is important to remember that the quality of the input will determine the quality of the output.
Q: How do I ensure that my business information will remain confidential?
A: At the start of the process, we will sign a Non Disclosure Agreement to ensure complete mutual confidentiality of information and processes shared during the process.
Q: What if I am a new business and don’t have any performance data to review?
A: In this instance, we will work with what is available and the review will provide you with recommendations for successful entry into your chosen industry.