Tag: data-driven strategy
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Understanding the Value of a Strategic Marketing Review
2023… You set out the year with a great plan in hand. You’ve invested quality time into your Marketing Strategy and crafted a strong Marketing Plan lining up with your Product Roadmap that is set to deliver those ambitious targets. Then, as you start off the year, there are some major technological changes in your… Read more
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Ignite your Growth with a Data-Driven Strategy
My love affair with data started at the dawn of the new millennium, working at a marketing research company. I was about to write my first research report and reviewed a set of data tables produced by the stats team. Hunched over, pencil in hand staring down at a sheet of printed papers, I started… Read more