Marinda Malan

Business growth made practical.

Your Growth Has Slowed Down, But You’re Not Sure What’s Broken

Initiatives aren’t working, the old playbook feels broken and your team is working hard, but revenue isn’t moving.

Here’s the truth: More businesses die from scattered priorities and missing systems than from bad strategy.

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The Cost of Staying Stuck

Every month without clarity and focus on what to fix, revenue is destroyed through invisible unit economics, your runway gets shorter while you debate priorities, and your turnaround gets harder.

I’ve lived through these patterns before. Over 20+ years, in high-pressure commercial environments, I’ve worked with digital and subscription businesses in exactly this position.

The pattern is usually the same: it’s not lack of effort or ambition —it’s the lack of a system that delivers predictable revenue growth.

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How We Turn It Around

Clarity. Focus. Traction

Growth isn’t about doing more. It’s about knowing where to focus, in what order, and with the right systems to back it up. My approach brings clarity to the numbers, focus to your strategy, and traction to your execution.

Step 01

See What’s Broken

Uncover where you make vs lose money. Real unit economics. Value leaks.

Step 02

Align Strategy & Execution

Turn scattered initiatives into 3-5 clear bets with an execution system.

Step 03

Execute Based on Economics

Go-To-Market driven by business drivers, CAC, payback, LTV, retention—not activity and hope.

What Success Looks Like

Six months from now:

  • Your team knows exactly where you make and lose money, and how to optimise
  • Your team is aligned around 3-5 clear initiatives, not a laundry list of 20
  • Leadership meetings focus on decisions not, merely status updates
  • Growth is driven by a predicable system, not individual heroics

This isn’t theory. It’s the pattern I’ve seen work across turnarounds over more than 20+ years.

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background

Why Work With Me?

Pattern Recognition

20+ years of turnarounds across 3 continents.

I know what keeps businesses stuck and what breaks when they scale —and how to fix it.

From The Trenches

My frameworks came from needing something that worked when the usual playbooks failed.

Built from real turnarounds, not theory.

Systems not Heroics

I build the operating system to make growth repeatable.

Managing what drives the outcomes, long before they show up in the numbers.

Hi, I am Marinda.

Early in my career, I watched businesses make every decision based on what had already happened—revenue, churn, losses. All the things you can’t control by the time you see them.

It was backward. And expensive.

Over 20+ years, I’ve worked on turnarounds in digital and subscription businesses across Europe, the Middle East, and Africa by doing the opposite: managing the areas of the business that drive the outcomes, long before they show up in the numbers.

That’s what I bring to mid-sized businesses and scale-ups: a system for sustainable, profitable growth.

If growth has slowed and you’re not sure what to fix first, let’s talk.

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Ready to Scale Revenue Without the Guesswork?

Step 01

Book your Clarity Call

Step 02

Get together to see if we’re a fit.

Step 03

Start your growth journey.

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