A COMMERCIAL ASSESSMENT
The ClearGrowth Diagnostic
A structured diagnostic for founders and leadership teams with ambitious growth objectives. We pressure-test the commercial system end-to-end — across the three areas where growth is built or quietly eroded: Reality, Strategy, and Execution.
A clear-eyed review of your commercial system
Understand where your business is generating real momentum, where the friction sits, and the two or three moves that provide the most commercial leverage in the next 90 days.
01 / Current Reality
Find out what’s actually driving your numbers — which channels and products contribute, where the real margin sits, and how reliable your forecast actually is.
02 / Strategic Clarity
Test the strategy behind the activity — target customer and proposition clarity, differentiation, and whether your commercial model scales.
03 / Execution Effectiveness
See whether the work is translating into results: lead flow, sales-and-marketing alignment, retention, and whether the business runs on the leader or on the system.
You receive a written report within five business days. Not a slide deck. Not a summary email. A document that carries the weight of the conversation on its own — and that you can hand to a co-founder, an investor, or a CFO.
TWO WAYS TO RUN IT
How it works
FOUNDER EDITION
One leader, one room
A focused session with the founder or business owner. Best when one person holds most of the commercial picture and wants a structured view before deciding the next moves.
€1395
excl. VAT
LEADERSHIP EDITION
Leadership team workshop
An extended session with the full leadership team. Best when the issue is alignment — when each function holds part of the truth, and the gap between views is itself the diagnostic.
€3995
excl. VAT
Get started with no pressure to move further until you choose to. Up to 50% of the initial investment is credited against advisory or fractional engagement that follows the report. Terms and conditions apply.
Led by Marinda Malan — business adviser and growth specialist with 20+ years across Africa, the Middle East, and Europe.
ClearGrowth Diagnostic – Your Questions Answered
What exactly is the ClearGrowth Diagnostic?
A structured 2-hour diagnostic of the commercial system underneath your business — revenue reality, strategic clarity, execution discipline, and the gaps between them. The diagnostic surfaces what we call the Strategy-Execution Gap — the place where the work being done doesn’t map cleanly to the commercial outcomes the business needs. The output is a written report mapping where growth is being built, where the friction sits, and the two or three highest-leverage moves to make next.
What do I get in the report?
A written diagnostic, typically 20–30 pages, covering: a tier-rated read of each commercial theme; a synthesis of where the system is working and where it isn’t; the two or three priority moves, in sequence, with what each will cost in attention, capital and time; and a short set of follow-on questions worth answering before acting.
How long does it take to get the report?
You’ll receive the written report within five business days of the diagnostic session. It’s delivered as a single PDF — ready to share with co-founders, investors, or your leadership team.
What do I need to prepare?
A short pre-work brief will be shared on booking — current revenue position, top three commercial questions, and any data you’d like the diagnostic to be grounded in.
What happens after the report?
Whatever you decide. The report is the deliverable; it stands alone. If you choose to act on the moves it identifies, the diagnostic becomes the entry point for an advisory or fractional engagement, with the initial investment credited.
How do I get started?
Book the 30-minute review with Marinda. We’ll confirm fit, walk through what the session will cover for your specific business, and decide which edition is right. If it isn’t a fit, I’ll say so.
Client Testimonials
Marinda’s outside perspective surfaced the threats and opportunities we couldn’t see — and was instrumental to our company turnaround in both ROI and brand visibility.
Nikki Rutherford — General Manager, Weddingsonline UAE
Marinda’s methodical, research-grounded approach delivered a 40% increase in customer registrations and 17% quarter-on-quarter growth.
Riana Smit — Chief Growth Officer, Old Mutual Will
After working with Marinda across three of our portfolio companies, one was prepared for a successful trade sale — the other two grew 56% and 115% YOY.
Peter Bryans — Owner, Nordmark Ireland Ltd