Business growth made practical.
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Ignite your Growth with a Data-Driven Strategy
My love affair with data started at the dawn of the new millennium, working at a marketing research company. I was about to write my first research report…
4 min read
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Sonder, the Key to Empathy and Authenticity in Business.
In my recent re-immersion in the latest business and marketing literature, I was reminded of the term ‘Sonder’. This concept of sonder was coined by John Koenig in The…
4 min read
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How to Get Started with Revenue Management.
Have you ever met a stranger on a long-distance flight, and spent a couple hours together, sharing life stories and philosophies? Then, at the end, as you get…
4 min read
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How to Grow your Business. Ask Four Key Questions.
Have you ever tried to teach a teenager how to drive a car? It takes some effort to logically outline the steps, right? And then, you need to…
4 min read
