Business growth made practical.
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AI Implementation in Business: Real Problems, Real Results
As a business growth consultant working with multiple clients, I’ve been knee-deep in testing AI tools – both for my own practice and alongside clients who are excited…
4 min read
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How to Conduct a Strategic Marketing Review (And Why Most Businesses Do It Too Late)
A strategic marketing review is the fastest way to diagnose whether your marketing is still pointed at the right commercial goal — or quietly funding the wrong priorities.…
4 min read
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How to Navigate Ambiguity for Strategic Clarity in Business
Ambiguity can be defined as something being open to more than one interpretation. It is also associated with uncertainty and a lack of clarity. In business, few leaders…
4 min read
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How to Pivot Effectively in 2024
The release of Chat GPT nearly 12 months ago, brought about incredible public awareness and perceived understanding of Artificial Intelligence (AI). And don’t get me wrong, like many…
4 min read
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Ignite your Growth with a Data-Driven Strategy
My love affair with data started at the dawn of the new millennium, working at a marketing research company. I was about to write my first research report…
4 min read
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Sonder, the Key to Empathy and Authenticity in Business.
In my recent re-immersion in the latest business and marketing literature, I was reminded of the term ‘Sonder’. This concept of sonder was coined by John Koenig in The…
4 min read
